Choose Ecominsights if you want focused Amazon market intelligence — 12 months of monthly sales history for any brand or ASIN, plus keyword search-volume and CPC trends, starting free ($0/mo). Choose Helium 10 if you want the most complete Amazon suite for research, listings, and PPC (from $99/mo billed annually). Helium 10 is broader and deeper; Ecominsights is cheaper, historical, and free to start.
Quick comparison
Ecominsights | Helium 10 | |
|---|---|---|
Best for | Brand/product sales history & market intel | Advanced all-in-one research + operations |
Monthly sales history | Yes — 12 months, any brand/ASIN, free plan | Snapshot estimates (Xray), not month-by-month history |
Keyword research | Search volume + CPC trends (12-mo) | Cerebro + Magnet (deepest on the market) |
Listings / PPC / operations | No | Yes (listing builder, Adtomic PPC, more) |
Product finder | Product & brand search | Black Box |
Free plan | Yes ($0/mo, incl. sales history) | Limited free plan |
Starting price | $39/mo (Basic); Pro $119/mo | $129/mo ($99 annual); Diamond $359/mo |
Maturity | Launched 2026 | Established; large user base |
Keyword & research depth — Helium 10 wins
Helium 10’s Cerebro (reverse ASIN) and Magnet are the deepest keyword tools available, backed by Black Box product research and a full listing/PPC suite. If you want maximum research power and the workflow to act on it, Helium 10 is more capable than Ecominsights, which is an intelligence tool rather than a full suite.
Sales history — Ecominsights wins
Ecominsights shows a month-by-month sales history for any Amazon brand or ASIN over the past 12 months, on a free ($0/mo) plan. Helium 10’s Xray gives current sales estimates, not a 12-month monthly history by brand or ASIN. For tracking how a product or brand’s sales moved over the past year, Ecominsights is purpose-built and Helium 10 is not.
Price — Ecominsights wins on cost
Ecominsights starts free and Basic is $39/mo (Pro $119/mo). Helium 10 now starts at $99/mo billed annually after removing its $39 Starter plan and raising prices in April 2026, up to $359/mo Diamond. For pure market intelligence, Ecominsights is dramatically cheaper; Helium 10’s price buys a far larger toolset.
Where Helium 10 wins (the honest list)
- Depth & breadth: deepest keyword research plus product, listing, PPC, and operations tools; Ecominsights is intelligence only.
- Maturity & community: large user base, tutorials, and track record; Ecominsights launched in 2026.
- Launch/operate workflow: listing builder, Adtomic PPC, inventory, and more — none in Ecominsights.
- Archive depth: longer historical baseline; Ecominsights history is 12 months, not years.
Who should choose which?
- Choose Ecominsights if: you want brand/product sales history and keyword trends, cheaply or free, without a full suite.
- Choose Helium 10 if: you want the most powerful all-in-one to research, launch, optimize, and advertise products.
- Use both if: you run on Helium 10 but want cheaper, deeper historical sales intelligence beside it.
FAQ
Does Helium 10 show 12 months of monthly sales history like Ecominsights? No — Helium 10’s Xray provides current sales estimates, not a month-by-month 12-month history by brand or ASIN. Ecominsights includes that on its free plan.
Is Ecominsights cheaper than Helium 10? Yes — Ecominsights has a free plan and $39/mo Basic; Helium 10 starts at $99/mo billed annually. Helium 10 includes far more tooling for the price.
Can Ecominsights replace Helium 10? For sales history and market intelligence, yes. For keyword-heavy research, listing optimization, and PPC, no — Helium 10 is the deeper, broader suite.
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