Highest Revenue Toothpaste on Amazon: Top Grossing Products
The toothpaste market on Amazon looks crowded from the outside, but a handful of products capture a large share of the Health & Household revenue. Here is where the money goes. What follows is a ranking of the top-grossing toothpaste on Amazon by estimated monthly revenue. Every figure here is an Ecominsights estimate from observed marketplace signals for July 2026, built to show relative size and direction rather than an official sales report.
Across the roughly 1,095 toothpaste we track, the segment generated an estimated $67.74M in July 2026. The leading brands by estimated revenue were Crest, Colgate and Sensodyne.
See the full data for any product, brand, or category. Ecominsights tracks estimated revenue, units, pricing, and 12-month history across Amazon. Start free, no credit card required.
Amazon’s Top Grossing Toothpaste
The top-grossing product in the category is the Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7… (Crest), at an estimated $1.85M in monthly revenue from about 123,900 units at $14.94. It is sold by Amazon.
Close behind, the Sensodyne Pronamel Gentle Whitening Fresh Mint… (SENSODYNE PRONAMEL) brings in an estimated $1.49M a month, and the Sensodyne Extra Whitening Cool Mint Toothpaste – 4… (Sensodyne) an estimated $1.48M. The leaders are rarely the cheapest option: revenue follows demand and price together, so a mid-priced product with steady volume often out-earns a cheap one that only looks popular on units.
What Are the Best Selling Toothpaste?
Best selling and highest grossing are not the same question. By sheer volume, the Colgate Optic White Advanced Hydrogen Peroxide… moves an estimated 141,800 units a month at $11.49, a different kind of win from the revenue leaders. If you compete here, that split matters: a high-units, low-price product competes on operations and margin, while a high-revenue, higher-price product competes on positioning and reviews.
On brands, Crest leads the segment with an estimated $10.93M in monthly revenue across its listings. Before you source anything here, check how crowded the Buy Box is and whether demand holds across the full year, because a single strong month can hide a seasonal spike.
See the full data for any product, brand, or category. Ecominsights tracks estimated revenue, units, pricing, and 12-month history across Amazon. Start free, no credit card required.
Toothpaste Top Products
The 50 highest-revenue toothpaste on Amazon for July 2026, by estimated monthly revenue (Ecominsights estimates).
| # | Product | Brand | Seller | Price | Est. Monthly Units | Est. Monthly Revenue |
|---|---|---|---|---|---|---|
| 1 | Crest 3D White Advanced, Teeth Whitening Toothpaste for… | Crest | Amazon | $14.94 | 123,900 | $1.85M |
| 2 | Sensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste,… | SENSODYNE PRONAMEL | Amazon | $23.46 | 62,300 | $1.49M |
| 3 | Sensodyne Extra Whitening Cool Mint Toothpaste – 4 Ounces,… | Sensodyne | Amazon | $20.99 | 65,900 | $1.48M |
| 4 | Colgate Optic White Advanced Hydrogen Peroxide Toothpaste,… | Colgate | Amazon | $11.49 | 141,800 | $1.39M |
| 5 | Boka Toothpaste – Fluoride Free Toothpaste, Nano… | Boka | Boka LLC | $11.62 | 104,600 | $1.22M |
| 6 | Boka Toothpaste – Fluoride Free Toothpaste, Nano… | Boka | Boka LLC | $9.88 | 109,000 | $1.21M |
| 7 | Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz… | Sensodyne | Amazon | $12.52 | 88,400 | $1.18M |
| 8 | Crest 3D White Deep Stain Remover Toothpaste, Teeth… | Crest | Amazon | $19.99 | 58,200 | $1.16M |
| 9 | Crest + Scope Whitening Toothpaste – Pack of 3, 5.4 Oz… | Crest | Amazon | $8.99 | 125,700 | $1.13M |
| 10 | Sensodyne Clinical White Stain Protector Toothpaste, 3.4 oz… | Sensodyne | Amazon | $24.47 | 41,800 | $1.02M |
| 11 | Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack… | Crest | Amazon | $20.99 | 50,700 | $938K |
| 12 | LIVFRESH Toothpaste Gel, Clinically Proven to Remove Plaque… | LIVFRESH | Livionex Dental Gel | $24.95 | 36,500 | $910K |
| 13 | Marvis Whitening Mint Toothpaste, 3.8 Ounce (Pack of 1) | Marvis | Amazon | $13.50 | 63,800 | $875K |
| 14 | Boka Toothpaste – Fluoride Free Toothpaste, Nano… | Boka | Boka LLC | $25.59 | 25,800 | $764K |
| 15 | Sensodyne Sensitivity Gum and Enamel Toothpaste, 3.4 Ounces… | Sensodyne | Amazon | $17.97 | 41,900 | $749K |
| 16 | Tom's of Maine Antiplaque and Whitening Toothpaste,… | Tom's of Maine | Amazon | $9.96 | 65,900 | $743K |
| 17 | Ollie Fluoride Free 10% Nano Hydroxyapatite Toothpaste,… | Ollie | Ollie Smile | $16.95 | 40,100 | $679K |
| 18 | NOBS (No Bad Stuff) Toothpaste Tablets – Nano… | NOBS | NOBS Routines | $44.99 | 14,300 | $644K |
| 19 | Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride… | N/A | Mouthology | $9.99 | 60,500 | $604K |
| 20 | Colgate Optic White Pro Series High Impact White, 3 Pack,… | Colgate | Amazon | $23.49 | 26,600 | $603K |
| 21 | C.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry,… | Virbac | Amazon | $12.29 | 48,500 | $596K |
| 22 | Colgate Total Whitening Toothpaste with Fluoride, Bulk 4… | Colgate | Amazon | $15.98 | 36,700 | $588K |
| 23 | Colgate Cavity Protection Fluoride Toothpaste, Mint, 6… | Colgate | Amazon | $9.98 | 55,100 | $562K |
| 24 | Hello Antiplaque and Whitening Fluoride Free Toothpaste, 5… | hello | Amazon | $16.26 | 31,500 | $548K |
| 25 | Pronamel Clinical Enamel Strength Whitening Action… | SENSODYNE PRONAMEL | Amazon | $24.47 | 22,200 | $543K |
| 26 | Colgate Total Whitening Toothpaste Gel with Fluoride, Bulk… | Colgate | Amazon | $15.92 | 36,300 | $515K |
| 27 | Something Nice Zero Pro Toothpaste – 10% Nano… | Something Nice | Something Nice Co. | $45.00 | 11,400 | $512K |
| 28 | Sensodyne Clinical Repair Whiten & Shine Toothpaste, 3.4 oz… | Sensodyne | Amazon | $24.49 | 20,800 | $506K |
| 29 | Parodontax Active Gum Repair Breath Freshener Toothpaste,… | Parodontax | Amazon | $17.99 | 26,900 | $505K |
| 30 | ARM & HAMMER Advance White Toothpaste, Clean Mint, 6.0 oz,… | Arm & Hammer | Amazon | $13.46 | 37,300 | $503K |
| 31 | PurelyWHITE DELUXE, Updated Design Whitening Powder -… | PurelyWHITE DELUXE | PurelyWHITE DELUXE | $19.99 | 24,900 | $497K |
| 32 | Sensodyne Pronamel Active Shield Whitening Enamel… | SENSODYNE PRONAMEL | Amazon | $18.87 | 24,100 | $447K |
| 33 | Sensodyne Pronamel Fresh Breath Enamel Toothpaste, 4 oz (4… | SENSODYNE PRONAMEL | Amazon | $22.09 | 18,800 | $435K |
| 34 | Boka Toothpaste – Fluoride Free Toothpaste, Nano… | Boka | Boka LLC | $30.84 | 11,900 | $380K |
| 35 | Crest 3DWhite Brilliance Deep Stain Remover Ultra White… | Crest | Amazon | $8.16 | 42,500 | $378K |
| 36 | C.E.T. Enzymatic Toothpaste for Dogs and Cats, Vanilla… | Virbac | Amazon | $12.29 | 29,300 | $361K |
| 37 | Sensodyne Pronamel Intensive Enamel Repair Extra Fresh… | SENSODYNE PRONAMEL | Amazon | $23.17 | 15,400 | $356K |
| 38 | Sensodyne Clinical White Stain Protector Toothpaste, 3.4 oz | Sensodyne | Amazon | $9.12 | 32,800 | $326K |
| 39 | Colgate MaxFresh Fluoride Toothpaste, Clean Mint, 4 Pack,… | Colgate | Amazon | $9.99 | 30,600 | $321K |
| 40 | Davids Nano Hydroxyapatite Toothpaste Sensitive + Whitening… | Davids | Davids Health Sciences | $9.95 | 31,900 | $317K |
| 41 | ARM & Hammer Peroxicare Toothpaste, Clean Mint, 6.0 oz,… | Arm & Hammer | Amazon | $11.96 | 25,300 | $302K |
| 42 | Tom's of Maine Natural Kids Fluoride Toothpaste,… | Tom's of Maine | Amazon | $14.49 | 19,800 | $296K |
| 43 | Colgate Total Whitening Fluoride Toothpaste, Mint, 2 Pack,… | Colgate | Amazon | $7.96 | 38,100 | $296K |
| 44 | Crest 3D White Brilliance Bright Mint Teeth Whitening… | Crest | Amazon | $19.99 | 16,000 | $289K |
| 45 | Crest Pro-Health Gum Detoxify Antibacterial Fluoride… | Crest | Amazon | $18.97 | 15,000 | $282K |
| 46 | Crest 3D White Advanced Teeth Whitening Toothpaste, Radiant… | Crest | Amazon | $8.97 | 31,900 | $281K |
| 47 | EUTHYMOL Whitening Toothpaste, Stain Removal in 2 Weeks |… | Euthymol | LG Household Official | $13.99 | 21,300 | $273K |
| 48 | Boka Toothpaste – Nano Hydroxyapatite Toothpaste, Fluoride… | Boka | Boka LLC | $11.62 | 23,300 | $271K |
| 49 | Crest Kid's Cavity Protection Toothpaste, Crest Kids… | Crest | Amazon | $4.97 | 55,600 | $271K |
| 50 | Parodontax Complete Protection Toothpaste, Pure Fresh Mint,… | Parodontax | Amazon | $17.47 | 14,100 | $260K |
So there you have it, a data-backed tour of the highest revenue toothpaste on Amazon for July 2026. Rankings shift month to month as demand and pricing move, so treat this as a snapshot of where the money is right now, not a fixed leaderboard. To track any product, brand, or category over a full 12 months, try Ecominsights free.
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