Bose vs Sony: Which Brand Performs Better on Amazon?
Both Bose and Sony compete for the same shoppers on Amazon, but the marketplace data tells a more specific story than brand recognition does. Here is how they compare on estimated revenue, unit sales, pricing, and who actually sells their products. All figures are Ecominsights estimates from observed marketplace signals for July 2026.
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Overview: Bose vs Sony on Amazon
| Metric | Bose | Sony |
|---|---|---|
| Est. monthly revenue | $22.42M | $41.74M |
| Est. monthly units | 85,600 | 382,600 |
| Products tracked (ASINs) | 166 | 693 |
| Average price | $456 | $1,782 |
| Revenue change (MoM) | -38% | -38% |
On this data, Sony leads on both estimated revenue and unit volume. Bose competes less on raw scale and more on a different average price point or a narrower, more specialized range, so the gap in totals does not necessarily mean it is losing the segment it actually targets.
Top-Selling Products: Bose
| # | Product | Price | Est. Monthly Units | Est. Monthly Revenue | ASIN |
|---|---|---|---|---|---|
| 1 | Bose QuietComfort Ultra Bluetooth Headphones (2nd Gen),… | $379 | 4,800 | $1.88M | B0FDKR293G |
| 2 | Bose QuietComfort Headphones – Wireless Bluetooth… | $229 | 7,300 | $1.71M | B0CCZ26B5V |
| 3 | Bose A30 Bluetooth Aviation Headset – Lightweight… | $1,299 | 1,000 | $1.31M | B0BVBVPSX6 |
| 4 | Bose TV Speaker – Soundbar for TV with Bluetooth and… | $199 | 5,100 | $1.14M | B088KRPCQJ |
| 5 | Bose QuietComfort Ultra Earbuds (2nd Gen) – Wireless Noise… | $249 | 3,500 | $984K | B0F7M3HPBD |
| 6 | Bose QuietComfort Headphones – Wireless Bluetooth… | $199 | 3,500 | $759K | B0DZHR44J9 |
| 7 | Bose SoundLink Max Bluetooth Speaker – Portable Wireless… | $399 | 2,300 | $747K | B0CVL1K7DX |
| 8 | Bose QuietComfort Headphones – Wireless Bluetooth… | $199 | 3,000 | $691K | B0D4Z9C562 |
| 9 | Bose QuietComfort Headphones – Wireless Bluetooth… | $229 | 2,900 | $656K | B0FLYG9C4N |
| 10 | Bose QuietComfort Headphones – Wireless Bluetooth… | $229 | 2,400 | $583K | B0CCZC9J1V |
Top-Selling Products: Sony
| # | Product | Price | Est. Monthly Units | Est. Monthly Revenue | ASIN |
|---|---|---|---|---|---|
| 1 | Sony WH-1000XM5 Premium Noise Cancelling Wireless… | $198 | 11,800 | $2.46M | B09XS7JWHH |
| 2 | Sony WH-CH720N Wireless Noise Cancelling Over-Ear… | $87.95 | 13,400 | $1.23M | B0BS1QCFHX |
| 3 | Sony WH-1000XM6 The Best Noise Cancelling Wireless… | $398 | 3,100 | $1.22M | B0F3PQHWTZ |
| 4 | Sony ZX Series Wired On-Ear Headphones, Black MDR-ZX110 | $9.99 | 113,600 | $1.13M | B00NJ2M33I |
| 5 | Sony WH-1000XM5 Premium Noise Cancelling Wireless… | $198 | 5,400 | $1.11M | B0DDV3FRHR |
| 6 | Sony WH-1000XM5 Premium Noise Cancelling Wireless… | $198 | 4,600 | $940K | B09XSDMT4F |
| 7 | Sony RX100 VII Premium Compact Camera 1.0-Type CMOS Sensor… | $1,498 | 620 | $928K | B07VPQV7BY |
| 8 | Sony WH-1000XM6 The Best Noise Cancelling Wireless… | $398 | 2,000 | $799K | B0F3PT1VBL |
| 9 | Sony BDP-S1700U Full HD 1080p Blu-ray DVD Player with HDMI… | $115 | 6,900 | $783K | B0DWGS5977 |
| 10 | Sony Alpha a7 V Full-Frame Mirrorless Camera Body AI AF… | $2,898 | 220 | $651K | B0G4SC4R2P |
See the full picture for any brand, product, or category. Ecominsights tracks estimated revenue, units, pricing, sellers, and 12-month history across Amazon. Start free, no credit card required.
Top Amazon Sellers: Bose
| Seller | Listings | Revenue Share | Est. Monthly Revenue |
|---|---|---|---|
| Amazon | 62 | 58.6% | $13.15M |
| Frontrow Tech LLC | 39 | 15.5% | $3.47M |
| Adorama | 35 | 12.6% | $2.83M |
| Beach Camera Same Day Shipping | 1 | 7.6% | $1.71M |
| Sweetwater Sound | 9 | 1.6% | $351K |
| Tech Geeks | 6 | 1.3% | $295K |
| MeimeiGo | 1 | 1.2% | $279K |
| QCQK | 1 | 0.6% | $136K |
| LaptopTech Hub | 1 | 0.4% | $88K |
| Biz Laptops | 5 | 0.3% | $59K |
Top Amazon Sellers: Sony
| Seller | Listings | Revenue Share | Est. Monthly Revenue |
|---|---|---|---|
| Amazon | 139 | 44.1% | $18.39M |
| Focus Camera LLC | 41 | 15.3% | $6.39M |
| AVC Photo Store & Studio | 121 | 5.8% | $2.40M |
| Beach Camera Same Day Shipping | 70 | 5.1% | $2.12M |
| Unique Photo, Inc. | 2 | 3.5% | $1.46M |
| Adorama | 37 | 3.1% | $1.31M |
| Audio Advice | 3 | 3.0% | $1.24M |
| Cardinal Camera and Video Center | 49 | 2.9% | $1.22M |
| ListenUp | 2 | 2.0% | $853K |
| PROCAM | 5 | 1.8% | $754K |
So Which Brand Performs Better?
On estimated Amazon performance, Sony is clearly ahead this month on both revenue and units. That does not make Bose a bad bet: it may own a higher-priced or more specialized niche where it competes on margin rather than volume. If you sell or source here, the real question is which segment you want, and Sony’s scale means more competition for it. Note the seller tables too: when a brand’s own storefront or Amazon dominates its listings, there is little room for a third-party reseller.
Estimates shift month to month. To compare any two brands with a full 12-month history, try Ecominsights free.
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