Selling on Amazon is not an easy task. How to use product inserts and still comply with the ToS. Amazon sellers already have access to the best fulfillment services, numerous analytics, and the potential to expand your brand’s reach globally. Powerful stuff, right? Yet, you are missing one crucial ingredient for any marketing effort.

Although this can be a problem for Amazon sellers who want to increase their customer base, it is understandable that the platform protects customer contact information. Amazon shopping has been a reliable and consistent experience over the years. Amazon customers can trust that their personal information will not be shared with anyone else when they buy a product from them.

This sounds great, but what about vendors like you who want to kickstart a honest marketing campaign? If you don’t know where to send it, how can you spread awareness? Product Inserts is the answer.

What are product inserts?

Print isn’t dead, it’s just in a box. Amazon-compliant product inserts allow you to market and build your brand using printed cards that are included in your product packaging. These cards can be any size, from “business card” up to “postcard”, and may contain the following information:

• Extended warranty and rebates
• In exchange for customer information, receive coupons or gifts for future purchases.
• Run giveaways and contests on your social media accounts, such as Facebook.
• Instructions for assembly or product use
• Here are some tips to help you get the most from your product
• Encouragement to leave honest reviews on Amazon ( NOTE: Incentivizing or asking for positive product review specifically is against Amazon’s terms of service).

Product inserts can be a great marketing tool and add a personal touch to your brand if done correctly. You’re not asking for five star reviews. Amazon will accept product inserts as long as they speak for themselves.

TIP – If you have already provided a coupon or discount code, you can’t ask for a review. This is a way to ensure that nothing is misinterpreted as “incentivizing.”

How can I tell if I’m ready to start using product inserts to collect emails?

This will be easy. You don’t have to apply through Seller Central for product inserts. Also, you don’t need a freelance designer to market to your customers. Product inserts are only possible if you have a product. Importantly, a product must be ready for launch…or close to it.

Also, before you think about inserts, your product must be ready for Amazon.

Is there a better place to create product inserts?

You can certainly make your own packaging cards, but Portals is the fastest and easiest way to create product inserts. Amazon sellers have the option to create their own landing pages within Portals to promote their products and businesses. This landing page serves as a central hub for you to promote your brand and keep track of customer acquisition data.

Your landing page is like a honeypot that collects all the sweet, sweet customer email addresses. Email addresses from customers are a great way to build a list of customers and convert one-time buyers into regular fans of your brand.

How can customers find this fancy new landing page?

You’ve guessed it with product inserts. Portals allows you to create unique product inserts to direct customers to your landing page. You can also use the design templates and custom sizes to make your own. You can include any information you listed above, such as coupons or special warranty offers. or a customized QR code. This QR code can be used for tracking how many people have scanned your product insert or visited the URL it links too. Any URL you want, such as your Amazon storefront page or custom Portals landing pages, can be linked to.

There are many sizes available, from a 3″x2″ square up to a 6’x9″ portrait and many other options. You have the option to choose between single-sided or double-sided. The following templates are currently available:

• Claim Coupon Code
• Warranty activation
• VIP Club
• User Manual/Guide/Instructions
• Engage with Social Media
• Get a Free Product
• Contest/Giveaway
• Send a review or feedback to the seller
• Buy our Brand (on Amazon
• We are grateful

There is no need to work with a designer or use Photoshop to resize your logo. We aim to make it as simple as possible for customers to provide their contact information.

Product Inserts: Keep these Goals in Mind

You now have the foundations, so it’s time for you to start creating your product inserts. These are your goals:

1. For retargeting or upselling, collect customer data
2. Enhance your product branding
3. Encourage customers to become repeat clients
4. Positive product reviews and positive seller feedback should be increased

You can make more sales if you are proactive in marketing.