The best Amazon analytics tool depends on what you track: Sellerboard for real-time profit after fees, DataHawk for rank/reporting, Ecominsights for 12 months of brand/ASIN sales history (free), Helium 10 and Jungle Scout for analytics inside a full suite. Below, ranked with verified pricing and honest pros and cons.
Comparison table
Rank | Tool | Best for | Starting price | Free option |
|---|---|---|---|---|
1 | Sellerboard | real-time profit analytics | $19/mo (Standard) | 1-month free trial |
2 | Ecominsights | sales history & market analytics (free) | Free; $39/mo Basic ($119 Pro) | Yes ; 12-mo history on free plan |
3 | DataHawk | rank tracking & reporting | Custom quote (annual only) | No |
4 | Helium 10 | analytics inside an all-in-one suite | $129/mo ($99 annual) | Limited free plan |
5 | Jungle Scout | beginner sales analytics | $49/mo ($29 annual) | No (7-day money-back) |
6 | SmartScout | brand/seller market analytics | $29/mo ($25 annual) | Free Chrome ext (~1,000 lookups/mo) |
7 | SellerApp | keyword + PPC analytics | Free tier; paid from ~$39/mo | Yes (Freemium, no card) |
The tools
1. Sellerboard ; best for real-time profit, PPC & inventory analytics
- Best for: real-time profit, PPC & inventory analytics.
- Pricing: $19/mo (Standard); 1-month free trial.
- Pros: cheapest true-profit tracking; accurate after-fee numbers. Cons: analytics for active sellers, not product discovery.
2. Ecominsights ; best for month-by-month brand/ASIN sales history & market intel
- Best for: month-by-month brand/ASIN sales history & market intel.
- Pricing: Free; $39/mo Basic ($119 Pro); yes ; 12-mo history on free plan.
- Pros: 12-month sales history + keyword search-volume/CPC trends, on a free plan; 5M+ products, 300k brands, 300k sellers, 5M keywords. Cons: intelligence tool only (no listing/PPC/reviews); launched 2026, 12 months of history not years.
3. DataHawk ; best for analytics, keyword rank tracking & reporting
- Best for: analytics, keyword rank tracking & reporting.
- Pricing: Custom quote (annual only); no.
- Pros: deep tracked analytics over time. Cons: opaque pricing; overkill for one-off research.
4. Helium 10 ; best for most powerful all-in-one suite
- Best for: most powerful all-in-one suite.
- Pricing: $129/mo ($99 annual); limited free plan.
- Pros: deepest keyword tools (Cerebro), full PPC/listing suite. Cons: priciest; steep learning curve; prices rose Apr 2026.
5. Jungle Scout ; best for beginner-friendly product research
- Best for: beginner-friendly product research.
- Pricing: $49/mo ($29 annual); no (7-day money-back).
- Pros: easy workflow, trusted AccuSales estimates. Cons: no free plan; shallower keyword/PPC depth.
6. SmartScout ; best for wholesale, seller & brand intelligence
- Best for: wholesale, seller & brand intelligence.
- Pricing: $29/mo ($25 annual); free chrome ext (~1,000 lookups/mo).
- Pros: unique seller/brand databases; cheap entry. Cons: lighter for private-label product discovery.
7. SellerApp ; best for keyword research plus PPC optimization
- Best for: keyword research plus PPC optimization.
- Pricing: Free tier; paid from ~$39/mo; yes (freemium, no card).
- Pros: free tier; integrated PPC tooling. Cons: smaller research database than leaders.
FAQ
What is the best free Amazon analytics tool? Ecominsights’ free plan (12-month sales history + keyword trends) and Amazon’s own Seller Central reports. Which tool shows true profit after fees? Sellerboard.
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