ASIN numbers are a common term used to describe selling on Amazon. Each product on Amazon has an ASIN number. You’ll need to understand what they are and how they work. We get a lot questions about ASINs. So we decided to post the answers here to the seven most frequently asked questions. Continue reading to find out important information about Amazon ASIN numbers.

What’s an ASIN number?

ASIN stands for Amazon Standard Identification Number. Amazon uses a format that consists of 10 numbers and letters. An ASIN number can be used to identify products among billions of other products. The exception to this rule is books with the ASIN number that is identical to the ISBN.

To track products, every retail store uses some kind of code. American businesses use UPC codes and SKU number, while European companies use an EAN. Books are also tracked using ISBN numbers (Amazon also uses this system).

An ASIN number has the same meaning and definition as other codes. It is simply a unique system Amazon created to track items in its own catalog.

Where can I find ASIN numbers?

All Amazon marketplaces accept ASINs. This includes sites in the USA, Canada, UK, Australia, and other countries. ASIN numbers can vary from one market to the next. If you sell the same product on Amazon.com as Amazon.ca, your ASIN number will differ on each site.

How do I find ASIN numbers?

You have a few options to locate an ASIN.

1. All product pages have a URL that contains ASINs.
2. On Product Page: They are also listed on each product page under “Product Info”

It can be difficult to collect a lot of ASINs from each product page. We suggest using the ecominsights’s reporting tools to find the ASIN and all the sales data about that specific ASIN.

When I start selling an item, do I need to create a new ASIN number?

Amazon products that have been sold already on Amazon do not require an ASIN. They will use the ASIN that was previously assigned to them. If you are selling a product not listed on Amazon or if you’re creating a new product, you will need an ASIN.

How do I use an existing ASIN for my product?

When you add your item to your seller inventory, it will be assigned the ASIN. Here are the steps to add your product.

1. Log in to Seller Central.
2. Click on “Inventory” to select “Add Product.”
3. Use the ASIN number or name to search for your item.
4. Choose the condition in which you will be selling the item.
5. Click “Sell this product”

This will automatically include your item in the existing listing.

How do I create a new ASIN for a product?

Once approved by Amazon, ASIN numbers will be assigned automatically to new items. You don’t have to create the number, or convert another code to an ASIN. All you need to do is add the new product to your inventory. Two ways to accomplish this are available:

1. Add a new product

Follow these steps if you are only adding one product.

1. Log in to Seller Central.
2. Click on “Inventory” to select “Add Product.”
3. Click “Create new product listing.”
4. Choose the right category
5. Enter the information about your item, including its brand name, size, and description.
6. After you have completed all information correctly, submit it for review.

2. Upload your Product Data

It may be easier to upload multiple items at once with a spreadsheet. Only Professional Seller accounts have this option. Here are the steps to upload your product data.

1. In Microsoft Excel, create your inventory file. These templates are available from Amazon.
2. Log in to access your account
3. Click on “Inventory” to select “Add Products via upload.”
4. Click on “Upload your inventory file”, then choose the type of file from the drop-down menu.
5. To select your spreadsheet, click “Browse”.
6. To upload your items to Amazon, click “Upload Now”.

If your file is found to be invalid, you will be notified. You can edit your spreadsheet to correct any errors and then submit it again for approval.

How can ASINs benefit my Amazon business?

ASINs are available in many ways that can be of benefit to you.

1. FBA Sellers Get Better Inventory Management: ASINs allow Amazon to easily track and select inventory for FBA sellers. This system has resulted in higher customer satisfaction. It is also a benefit to you if you sell and ship products through Amazon’s FBA program.
2. More accurate product searches: With millions of products on Amazon, it can be difficult to find the right product. However, you can find the product you are looking for instantly if you have an ASIN.
3. Protect your Brand: If you own your brand, you need to stop others from selling your products or creating counterfeit versions. To have your ASINs blocked by Amazon, submit a list. To prevent fraud, your products will be trademarked.
4. Keyword research made easy: See which keywords your competitors are using. The keyword finder will show you all the terms they are using. This keyword finder will show you how many searches each term receives, where the product ranks in search results for each keyword, which page they are listed on, how many sales each keyword can bring you, and how related each search term to the product.

As you can see from the above, being familiar with ASINs and their working can give you a lot of advantages over other sellers.

Conclusion

This should help you get a good understanding of ASIN numbers. Amazon’s Help Center can answer any questions you may have about ASIN numbers. ecominsights.io has many tools that can help you make product research easier if you are using ASINs.