Amazon’s Early Reviewer Program was launched in 2018 to assist customers with making informed purchasing decisions. Sellers were also able to get reviews on newer products through the program. 

Sellers had mixed reactions to the end of this program. While some found it useful in getting reviews, others didn’t see the benefits. It doesn’t matter if you find the program useful, there is no turning back. There are many other ways to increase your Amazon sales. This post will discuss the Early Reviewer Program and what you can do to get more reviews.

What Did The Amazon Early Reviewer Program Look Like?

Amazon Review Program allows sellers to submit their SKUs to Amazon for review by qualified reviewers. To join, navigate to the link in the Advertising tab of your Seller Central account. You can then follow the steps to enroll your SKUs into the program.

Each SKU costs $60. Each enrollment covered all SKUs within a parent SKU Family. The products had to be brand new and not trade-in. The fee was not charged until the product had received one review, or after one year.

You had to meet Amazon’s eligibility requirements in order to become a reviewer. This was done to make sure that no one with a history involving dishonest reviews would be allowed into the program. This ensured that all reviews were genuine. Amazon gifted cards ranged from $1 to $3 were given to reviewers for each review. Amazon randomly selected customers who were enrolled in the program to ask them to review each product. The reviewers would then leave feedback, positive or not.

You might be wondering whether the program was worth it. Customers were allowed to leave positive and negative reviews. It would all depend on whether your product reviews were positive. It was worth the price if it was positive. Negative feedback is more likely to be ignored. If you receive negative feedback, then you will end up paying for it.

Other Methods To Get More Amazon Reviews

Amazon decided to end the program as it felt its other services were better at encouraging positive reviews. There are many steps sellers can take in order to increase their sales to reviews. These are viable alternatives to Amazon’s Early Reviewer Program.

Buyer-Seller Messages

Reaching out to customers is the best way to gain more reviews. Amazon allows sellers to send messages to buyers in certain formats. This category includes requests for product reviews and feedback from sellers. This guide will show you how to send buyer/seller messages and how to make sure you don’t violate Amazon’s policies.

One-Tap Reviews and Global Review Sharing

The time it takes to get feedback from customers about products is a major reason why many don’t give it. This problem can be mitigated by one tap reviews. Customers can give one-tap reviews that allow them to rate a product and not have to write a review. They are not available for purchase by verified buyers, unlike written reviews. You can request a review via your buyer-seller messaging. The customer can choose to leave a rating of one star or none.

Global review sharing means that product reviews from Amazon’s international marketplaces will now be displayed on a product listing. Previously, reviews were limited to the specific marketplace that the customer was looking at the product. This system will increase the number and quality of reviews for products that you sell in different countries.

Amazon Vine

Amazon Vine is an invitation only program that allows trusted reviewers and customers to voice their opinions on new and pre-released products. Amazon will send products for review to any vendor who participates in the program. The item will be reviewed by the reviewer who will then provide feedback. This program has similar benefits as the Early Reviewer program, in that it gives sellers feedback on newer products.

Engage With Your Customers

Reviews can be generated by building long-lasting relationships with customers and engaging them. If a customer buys from you often and loves your products, they will naturally leave positive feedback about your products.

Answering customers’ questions on product pages is one way to connect with them. You can also engage your audience by finding members of Amazon Associates who promote your products. Then, you ask them to test the products they promote. You can ask them to leave positive reviews if they are satisfied with the product. This will increase the product’s perception and help them convert more of their traffic.

Additional Factors That Increase Amazon Sales

You can increase your sales by using positive reviews. These are just a few of the important aspects to consider to increase your Amazon sales.

1. Optimize Your Listings

Optimizing your Amazon listings is the first thing you can do. Optimized listings rank higher in Amazon’s search engine. This results in more qualified customers viewing your products. This can increase your conversion rate and help you convert more visitors to customers.

Ecominsights offers keyword search tools will quickly help you find the most relevant keywords to your niche. This will tell you which terms to optimize to increase traffic to your pages.

1. Open the Amazon Keyword Search Tool and enter a seed phrase that you are interested to find related keywords.
2. This tool allows you to refine your search by specifying how many keywords are in the phrase, as well as the minimum or maximum search volume.

Our keyword reports tool can also be used to find keywords.

1. Enter the ASIN of the product that you want to optimize into the search bar.
2. The related keywords for the product will be displayed along with important metrics such as estimated monthly searches volume and estimated sales for page 1.

Once you have identified the keywords you want to optimize for, it is possible to look at top-performing products to determine how to go about optimizing your pages.

2. Use High-Quality Photos

Optimized product listings require high-quality photos. Online shoppers can’t get the same feeling for a product in person. They rely heavily upon pictures to help them decide if the product is right for them.

Amazon has specific image requirements. These guidelines will help you optimize your images to increase sales. It’s important to include more than just Amazon’s required images. 

3. Pricing Your Products Competitively

Customers’ decision to buy one item or another is influenced by the price. Amazon is a marketplace where customers can compare the prices of various items.

Using our ASIN Report, you’ll be able to see the product’s sales performance over time. This will allow you to see:

• How many product sales were made each day?
• What was the average price of that day?
• How prices change over time
• What the price of the product correlates with sales

An effective pricing strategy is more than just undercutting your competition. It is important to ensure that your products still generate profit. 

Conclusion

If you want to make Amazon money, product reviews should be a key part of your strategy. Although the Amazon Early Reviewer Program is over, there are still many ways for customers to give feedback.

These are more cost-effective than other options, as they don’t require you to create an account or pay fees. Optimize your product listings to give your customers the best experience. They will be more inclined to leave positive feedback.