Highest Revenue Serums on Amazon: Top Grossing Products
If you sell or source serums on Amazon, the useful question is not what is popular, it is where the revenue actually concentrates. We pulled the numbers for the Beauty & Personal Care category to find out. We ranked the highest-grossing serums on Amazon by estimated monthly revenue so you can see the leaders at a glance. Every figure here is an Ecominsights estimate from observed marketplace signals for July 2026, built to show relative size and direction rather than an official sales report.
Across the roughly 1,488 serums we track, the segment generated an estimated $95.15M in July 2026. The leading brands by estimated revenue were The Ordinary, medicube and EQQUALBERRY.
See the full data for any product, brand, or category. Ecominsights tracks estimated revenue, units, pricing, and 12-month history across Amazon. Start free, no credit card required.
Amazon’s Top Grossing Serums
The top-grossing product in the category is the celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) (celimax), at an estimated $2.28M in monthly revenue from about 130,000 units at $16.66. It is sold by J+E Supply.
Close behind, the EQQUALBERRY NAD+ Peptide Boosting Serum Triple Pack |… (EQQUALBERRY) brings in an estimated $2.23M a month, and the medicube PDRN Pink Peptide Serum with Salmon DNA (medicube) an estimated $1.86M. The leaders are rarely the cheapest option: revenue follows demand and price together, so a mid-priced product with steady volume often out-earns a cheap one that only looks popular on units.
What Are the Best Selling Serums?
Best selling and highest grossing are not the same question. By sheer volume, the The Ordinary Niacinamide 10% + Zinc 1%, Smoothing… moves an estimated 132,100 units a month at $6.00, a different kind of win from the revenue leaders. If you compete here, that split matters: a high-units, low-price product competes on operations and margin, while a high-revenue, higher-price product competes on positioning and reviews.
On brands, The Ordinary leads the segment with an estimated $6.41M in monthly revenue across its listings. Before you source anything here, check how crowded the Buy Box is and whether demand holds across the full year, because a single strong month can hide a seasonal spike.
See the full data for any product, brand, or category. Ecominsights tracks estimated revenue, units, pricing, and 12-month history across Amazon. Start free, no credit card required.
Serums Top Products
The 50 highest-revenue serums on Amazon for July 2026, by estimated monthly revenue (Ecominsights estimates).
| # | Product | Brand | Seller | Price | Est. Monthly Units | Est. Monthly Revenue |
|---|---|---|---|---|---|---|
| 1 | celimax The Vita A Retinal Shot Tightening Booster (0.51… | celimax | J+E Supply | $16.66 | 130,000 | $2.28M |
| 2 | EQQUALBERRY NAD+ Peptide Boosting Serum Triple Pack | 14… | EQQUALBERRY | boosterskorea | $48.99 | 37,800 | $2.23M |
| 3 | medicube PDRN Pink Peptide Serum with Salmon DNA | medicube | Medicube & Aprilskin | $15.12 | 102,500 | $1.86M |
| 4 | Vibriance Super C Vitamin C Serum for Mature Skin, 1 fl oz | Vibriance | Vibriance Skin | $47.00 | 35,000 | $1.56M |
| 5 | EQQUALBERRY NAD+ Peptide Boosting Serum | 14 Peptide Serum… | EQQUALBERRY | boosterskorea | $19.99 | 57,300 | $1.29M |
| 6 | The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides),… | The Ordinary | Amazon | $9.90 | 125,500 | $1.18M |
| 7 | EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% &… | EQQUALBERRY | boosterskorea | $19.99 | 48,000 | $1.09M |
| 8 | COSRX Snail Mucin 96% Repairing Serum for Sooothing &… | COSRX | COSRX | $18.50 | 56,900 | $1.05M |
| 9 | SkinMedica TNS Advanced+ Face Serum – Multi Peptide Serum… | SkinMedica | Amazon | $295 | 2,800 | $822K |
| 10 | medicube NAD EGF Firming Serum for Face & Neck | medicube | Medicube & Aprilskin | $15.12 | 38,100 | $798K |
| 11 | Kerastase Nutritive 8H Magic Night Serum – Overnight Dry… | KÉRASTASE | Kérastase | $62.00 | 12,900 | $797K |
| 12 | Arencia Vitamin C Booster Shot Serum with Glutathione,… | ARENCIA | ARENCIA | $18.81 | 38,600 | $759K |
| 13 | The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for… | The Ordinary | Amazon | $6.00 | 132,100 | $752K |
| 14 | Beauty of Joseon Revive Eye Serum with Retinal Niacinamide… | Beauty of Joseon | BEAUTY OF JOSEON OFFICIAL | $15.30 | 48,600 | $702K |
| 15 | The Ordinary Multi-Peptide + Copper Peptides 1%, GHK-Cu… | The Ordinary | Amazon | $32.00 | 23,500 | $696K |
| 16 | The Ordinary Multi-Peptide Lash and Brow Serum,… | The Ordinary | Amazon | $14.90 | 48,100 | $682K |
| 17 | RoC Derm Correxion Retinol Firming Serum Stick with… | RoC | Amazon | $29.97 | 21,700 | $649K |
| 18 | Timeless 20% Vitamin C + E Ferulic Acid Serum, Antioxidant,… | Timeless Skin Care | Pattern Products | $35.95 | 17,300 | $623K |
| 19 | TruSkin Brightening Vitamin C Serum for Face with… | TruSkin Naturals | TruSkin | $19.99 | 30,800 | $615K |
| 20 | TruSkin Brightening Vitamin C Serum for Face with… | TruSkin | TruSkin | $21.40 | 21,700 | $615K |
| 21 | medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | medicube | Medicube & Aprilskin | $15.12 | 33,900 | $594K |
| 22 | Plexaderm Eye Serum Pump – Visibly Reduces Bags, Wrinkles &… | Plexaderm | Plexaderm | $59.95 | 9,600 | $578K |
| 23 | Timeless Skin Care Vitamin C Serum with Vitamin E & Ferulic… | Timeless Skin Care | Pattern Products | $25.99 | 22,100 | $576K |
| 24 | The Ordinary Salicylic Acid 2% Solution, Acne-Fighting… | The Ordinary | Amazon | $6.70 | 85,400 | $545K |
| 25 | Eucerin Radiant Tone Dual Serum Dark Spot Corrector, Dark… | Eucerin | Amazon | $39.99 | 13,900 | $545K |
| 26 | Plexaderm Rapid Reduction Serum – Visibly Reduces Under-Eye… | Plexaderm | Plexaderm | $120 | 4,200 | $499K |
| 27 | EQQUALBERRY NAD+ Peptide Boosting Serum Double Pack | 14… | EQQUALBERRY | boosterskorea | $31.97 | 13,100 | $462K |
| 28 | celimax The Vita A Retinal Shot Tightening Booster (Global… | celimax | celimax official | $39.00 | 11,800 | $459K |
| 29 | Good Molecules Discoloration Correcting Serum, Dark Spot… | Good Molecules | Good Molecules US | $11.97 | 37,900 | $454K |
| 30 | CeraVe Resurfacing Retinol Face Serum with Niacinamide,… | CeraVe | Amazon | $16.49 | 34,200 | $439K |
| 31 | Rodan + Fields R+F Lash Boost Serum | 5 ml | Supports… | RODAN + FIELDS | Rodan & Fields Beauty | $155 | 2,800 | $428K |
| 32 | CeraVe Retinol Serum for Face with Niacinamide & Hyaluronic… | CeraVe | Amazon | $20.44 | 20,600 | $422K |
| 33 | Lancôme Génifique Ultimate Recovery Serum – Anti Aging… | Lancôme | Lancôme | $182 | 1,900 | $405K |
| 34 | Drunk Elephant D-Bronzi Sunshine Drops – 30 ml/1 fl oz -… | Drunk Elephant | Drunk Elephant USA | $39.00 | 9,700 | $378K |
| 35 | EQQUALBERRY Vitamin Illuminating Serum Double Pack |… | EQQUALBERRY | boosterskorea | $34.97 | 10,200 | $376K |
| 36 | Naturium Vitamin C Complex Serum, Hyaluronic Acid & Vitamin… | Naturium | Amazon | $14.69 | 25,200 | $369K |
| 37 | Anua Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01… | ANUA | Anua | $21.85 | 17,800 | $351K |
| 38 | Vanicream Vitamin C Serum, Milky and Lightweight, Boosts… | Vanicream | Amazon | $17.97 | 19,400 | $348K |
| 39 | Westmore Beauty 60 Second Eye Effects – Light to Medium -… | Westmore Beauty | westmore beauty | $39.00 | 8,900 | $347K |
| 40 | Olay Super Serum – Glow Serum for Face – Activated… | Olay | Amazon | $29.94 | 10,900 | $328K |
| 41 | celimax The Vita A Retinal Shot Tightening Booster (Duo Set… | celimax | celimax official | $38.00 | 9,200 | $328K |
| 42 | Anua PDRN Hyaluronic Acid Capsule 100 Serum, 1.01 fl.oz | ANUA | Anua | $27.37 | 11,900 | $314K |
| 43 | The Ordinary Volufiline 92% + Pal-Isoleucine 1% Plumping… | The Ordinary | Amazon | $21.40 | 15,500 | $313K |
| 44 | COSRX 6X Peptide Collagen Skin Booster Toner Serum for Dull… | COSRX | COSRX | $21.00 | 14,900 | $313K |
| 45 | CENTELLIAN 24 Expert Madeca Cream Active Renew PDRN, TECA,… | CENTELLIAN 24 | CENTELLIAN 24 Official | $35.00 | 8,100 | $304K |
| 46 | numbuzin No.9 NAD+ Peptide Serum for Face & Body,… | numbuzin | numbuzin Official | $21.75 | 13,700 | $300K |
| 47 | Paula's Choice BOOST 10% Azelaic Acid Booster Cream Gel, 1… | Paula's Choice | Paula's Choice Skincare | $42.00 | 7,100 | $299K |
| 48 | La Roche Posay Hyalu B5 Hyaluronic Acid Serum for Face,… | La Roche-Posay | Amazon | $53.97 | 5,500 | $295K |
| 49 | Vibriance Super C Vitamin C Serum for Mature Skin, 1 fl oz,… | Vibriance | Vibriance Skin | $110 | 2,600 | $291K |
| 50 | DRMTLGY Needle-less Growth Factor Serum | Firming Lifting… | DRMTLGY | DRMTLGY | $69.00 | 4,200 | $291K |
So there you have it, a data-backed tour of the highest revenue serums on Amazon for July 2026. Rankings shift month to month as demand and pricing move, so treat this as a snapshot of where the money is right now, not a fixed leaderboard. To track any product, brand, or category over a full 12 months, try Ecominsights free.
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