Ninja vs Shark: Which Brand Performs Better on Amazon?
Both Ninja and Shark compete for the same shoppers on Amazon, but the marketplace data tells a more specific story than brand recognition does. Here is how they compare on estimated revenue, unit sales, pricing, and who actually sells their products. All figures are Ecominsights estimates from observed marketplace signals for July 2026.
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Overview: Ninja vs Shark on Amazon
| Metric | Ninja | Shark |
|---|---|---|
| Est. monthly revenue | $60.58M | $55.05M |
| Est. monthly units | 387,400 | 360,800 |
| Products tracked (ASINs) | 226 | 249 |
| Average price | $248 | $256 |
| Revenue change (MoM) | -38% | -53% |
On this data, Ninja leads on both estimated revenue and unit volume. Shark competes less on raw scale and more on a different average price point or a narrower, more specialized range, so the gap in totals does not necessarily mean it is losing the segment it actually targets.
Top-Selling Products: Ninja
| # | Product | Price | Est. Monthly Units | Est. Monthly Revenue | ASIN |
|---|---|---|---|---|---|
| 1 | Ninja SLUSHi Professional Drink Maker, 7+ Servings, Black,… | $300 | 12,300 | $3.63M | B0D2LZYQ2M |
| 2 | Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless… | $248 | 13,200 | $2.51M | B0D1CXL52G |
| 3 | Ninja® CREAMi® 7-in-1 Ice Cream Maker, Ice Cream, Gelato… | $200 | 11,800 | $2.46M | B08QXB9BH5 |
| 4 | Ninja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup,… | $160 | 12,400 | $2.11M | B00939I7EK |
| 5 | Ninja® CREAMi® 7-in-1 Ice Cream Maker, Ice Cream, Gelato &… | $220 | 7,100 | $1.49M | B09QV24FFZ |
| 6 | Ninja Professional Plus Blender, Auto-iQ, 1400W, 72oz… | $110 | 12,700 | $1.30M | B0855B5Z6F |
| 7 | Ninja Professional Plus Kitchen System, 1400WP, Auto-iQ,… | $200 | 7,300 | $1.30M | B08559K7CN |
| 8 | Ninja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | $159 | 7,900 | $1.29M | B0DJFBDFZK |
| 9 | Ninja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air… | $160 | 8,000 | $1.28M | B089TQWJKK |
| 10 | Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | $89.99 | 11,100 | $1.25M | B0CSZ7WBYW |
Top-Selling Products: Shark
| # | Product | Price | Est. Monthly Units | Est. Monthly Revenue | ASIN |
|---|---|---|---|---|---|
| 1 | Shark Pet Cordless Stick Vacuum, Grey, IX141 | $169 | 10,800 | $2.26M | B07S652B12 |
| 2 | Shark AZ2002 Vertex Powered Lift-Away Upright Vacuum with… | $366 | 4,900 | $1.55M | B089TQB1RB |
| 3 | Shark Rocket Pet Plus Corded Stick Vacuum, XL Cup,… | $150 | 8,000 | $1.50M | B00NGVF4II |
| 4 | Shark Rotator Lift-Away Upright Vacuum with HEPA Filter,… | $328 | 5,300 | $1.38M | B0091JG0LY |
| 5 | Shark AV2501S AI Ultra Robot Vacuum, with Matrix Clean,… | $408 | 3,300 | $1.36M | B09H8CWFNK |
| 6 | Shark Pet Cordless Stick Vacuum, Ice Blue, IX141AMZ | $250 | 5,500 | $1.23M | B0FLF2LCHS |
| 7 | Shark PowerDetect Pet Plus Clean & Empty Cordless Stick… | $400 | 2,400 | $1.21M | B0DW237ZLB |
| 8 | Shark AI Ultra Robot Vacuum, Black/Silver, AV2511AE | $460 | 3,100 | $1.19M | B09T4YZGQR |
| 9 | Shark Cordless Pet, Cordless Lightweight Stick Vacuum… | $180 | 5,300 | $1.15M | B0GZSST8ZT |
| 10 | Shark Stratos Vacuum, DuoClean PowerFins HairPro,… | $370 | 2,500 | $1.00M | B0B2VTZ432 |
See the full picture for any brand, product, or category. Ecominsights tracks estimated revenue, units, pricing, sellers, and 12-month history across Amazon. Start free, no credit card required.
Top Amazon Sellers: Ninja
| Seller | Listings | Revenue Share | Est. Monthly Revenue |
|---|---|---|---|
| Amazon | 197 | 85.2% | $51.61M |
| iLOVE DEALS INC | 2 | 4.7% | $2.84M |
| Lifestyle by Focus | 3 | 2.2% | $1.36M |
| Trends Goods | 1 | 1.8% | $1.07M |
| AmericaMart | 1 | 1.7% | $1.04M |
| A PLUS OFFERS | 1 | 1.6% | $998K |
| Spray and Pray LLC | 1 | 1.3% | $791K |
| Woot | 3 | 0.3% | $205K |
| Dealsonik | 3 | 0.3% | $198K |
| SwiftTraders | 1 | 0.2% | $150K |
Top Amazon Sellers: Shark
| Seller | Listings | Revenue Share | Est. Monthly Revenue |
|---|---|---|---|
| Amazon | 196 | 81.3% | $44.77M |
| Choice Electronics(Serial Numbers Recorded) | 6 | 5.4% | $2.98M |
| Esquared Trading | 2 | 3.3% | $1.83M |
| Trends Goods | 2 | 2.2% | $1.20M |
| Essentials Supplied (S/N Recorded) | 1 | 0.9% | $520K |
| Square Four (SN recorded) | 2 | 0.9% | $473K |
| Woot | 2 | 0.7% | $396K |
| Hams Goods | 1 | 0.6% | $327K |
| The Life Renovation | 3 | 0.6% | $315K |
| Corner Suite | 1 | 0.5% | $253K |
So Which Brand Performs Better?
On estimated Amazon performance, Ninja is clearly ahead this month on both revenue and units. That does not make Shark a bad bet: it may own a higher-priced or more specialized niche where it competes on margin rather than volume. If you sell or source here, the real question is which segment you want, and Ninja’s scale means more competition for it. Note the seller tables too: when a brand’s own storefront or Amazon dominates its listings, there is little room for a third-party reseller.
Estimates shift month to month. To compare any two brands with a full 12-month history, try Ecominsights free.
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